high country velo advantage

Bicycle sales agency

SERVING THE BRANDS WE LOVE
.
SINCE 2007.

Serving Stores in

UTAH | NEW MEXICO | COLORADO

We work with some of the best brands in the bicycle industry throughout Utah, Colorado and New Mexico.

Velo Advantage, now known as High Country Velo Advantage was founded in 2007 by Brent Winebarger. As a One-Man-Band, Brent began pounding the pavement from Southern New Mexico, to Denver, to Logan, UT and everything in-between. Building relationships and stuffing receipts in a zip-lock baggy.

oUR bRANDS

The brands we love to serve. Access the B2B portals and consumer sites below. We are a team of 4 individuals, fortunate to work with some of the best shops in the US and represent some of the finest brands in the bicycle industry.

Woom

Built for bold adventures, the woom EXPLORE features disc brakes, wider all-terrain tires, and smooth-shifting gears for gravel, trails, and beyond..

TROY LEE DESIGNS

Since 1981, Troy Lee Designs has been developing Moto and MTB helmets protective gear and apparel For the World's Fastest Racers.

KETONE-IQ

High performance energy from ketones, blended with natural caffeine from Green Tea; about the same amount of caffeine as 1 cup of coffee..

Mondraker

Designing & developing high end bikes from our base in Alicante, Spain. 

COAST TO COAST DISTRIBUTION

We'll see you on the coast. Sports brands distribution

HAMMER NUTRITION

Your body deserves the best. Premium products and 100% natural ingredients.

CLUB RIDE

 Men's and women's , technical and stylish MTB, Urban, Gravel and Adventure Bike clothing 

RIDEFOX

FOX | RACEFACE | RIDE CONCEPTS| EASTON CYCLYING | MARZOCCHI

ORTLIEB

Our roots are in Middle Franconia, where Hartmut Ortlieb made his very first bicycle bag. And production continues here today.

Sock Guy

SockGuy socks deliver awesome performance with personality, comfort and style.