high country velo advantage

Bicycle sales agency

SERVING THE BRANDS WE LOVE
.
SINCE 2007.

Serving Stores in

UTAH | NEW MEXICO | COLORADO

We work with some of the best brands in the bicycle industry throughout Utah, Colorado and New Mexico.

Velo Advantage, now known as High Country Velo Advantage was founded in 2007 by Brent Winebarger. As a One-Man-Band, Brent began pounding the pavement from Southern New Mexico, to Denver, to Logan, UT and everything in-between. Building relationships and stuffing receipts in a zip-lock baggy.

oUR bRANDS

The brands we love to serve. Access the B2B portals and consumer sites below. We are a team of 4 individuals, fortunate to work with some of the best shops in the US and represent some of the finest brands in the bicycle industry.

DEVINCI

Every year since 1987 we design, weld, built and test thousands of Devinci bikes in our Canadian factory.

TROY LEE DESIGNS

Since 1981, Troy Lee Designs has been developing Moto and MTB helmets protective gear and apparel For the World's Fastest Racers.

MAGURA

Shape the future: At MAGURA, we develop innovative products for bikes and motorcycles.

Mondraker

Designing & developing high end bikes from our base in Alicante, Spain. 

COAST TO COAST DISTRIBUTION

We'll see you on the coast. Sports brands distribution

HAMMER NUTRITION

Your body deserves the best. Premium products and 100% natural ingredients.

NITERIDER

NiteRider® provides cyclists the most durable, reliable, and best performing lights in the market.

RIDEFOX

FOX | RACEFACE | EASTON CYCLYING | MARZOCCHI

ORTLIEB

Our roots are in Middle Franconia, where Hartmut Ortlieb made his very first bicycle bag. And production continues here today.

FIVE TEN

Gravity, Enduro Or Around Town. Be Confident in adidas Menswear.

the latest from our brands

product news and offerings

MONDRAKER FACTORY RACING HAS ARRIVED!

Mondraker are back! We are stoked to see these guys ripping it up the World Cup circuit this year. 

MAGURA MT-7 PRO - Built for winners!

Race proven to win on the steepest and hardest tracks on the world cup circuit.